Market

The product as the first p something that is taken to the market to be noticed, sold, applied, or consumed; which is possible to satisfy a need or desire. Product can be a physical object, service, location, organization, or even an Idea or thought (Mob All et al, 1385: 195). The ultimate goal of organizations Is to produce the products which are better and superior In one or more aspects compared with others to be welcomed by customers and make them to pay well for each product (Cutler, 179:1379).Vaginal in an article with the title of McDonald: the globalization thought y using marketing mix states that in marketing mix, McDonald has offered its product by creating a standard procedure that is the same in all parts of the world, according to the tastes and traditions of different countries and their laws. For instance, Big Mac is served without cheese in Israel, or it is served in Indian McDonald's restaurants with specific types of vegetables and lamb meat. And also the limitation s which are imposed by various religions are considered (vaginal, 2001 : 99). 1. Brand The name and logo of a product is an Important component of goods in consumers' sews, and the brand name adds value to every goods. For example, consumers consider a bottle of cologne with famous brand name, as an expensive and high- quality merchandise. But If this bottle lacks any Indication of the brand, even If the flavor is similar, shall be considered as low quality merchandise. The brand differentiates the goods and services that are offered by competitors. A good brand makes the consumer loyal. A research showed that among the present dish washing liquids, the housewives are the most loyal to Gold,Jam, and Risk.These three groups f customers buy their desired dish washing liquid regularly. The interesting point was that all customers have considered the same characteristics for a good dish washing liquid (e. G. Cleaning power, concentration, high foam, etc). But it was believed that only t he dish washing liquid that is bought by them (In other words, they are loyal to) has all those qualities. In other words, those who bought Goal dish washing liquid believed that Goal has all the qualities of a good product, and those who bought Jam, thought that Jam Is better than other dish washing liquids Assimilate, 185:1381).According to the arguments presented, the value of brand name can lead to a product's reputation and induction of high quality product to its customers, make a very strong image in the minds of customers, and become one of the major assets of a company. 1. 2. Packaging There is 8000 years statistics about packing in which packaging has been used as the containers were made of clay and glaze rough mats in Mesopotamia and Egypt. The customers identify a product through its packaging. Package transfers the producer's assuage to the buyer and communicates and exchanges Information between them.The packaging gives Identity to the product, and protects the protec t against Impact, moisture, climatic conditions, odors, fumes, vibration, microorganisms, pressure, collapse and Insects (spearheaded, 1384: 13). Also the packaging protects the goods, makes adolescently, beauty, product safety, easier storage of goods and products (Smiles Pour, 192:1381). If the package is done in a great way, it gains interest to Pricing, is the monetary value of goods and services or the amount of benefit that nonusers particularly pay for the benefits of having or using the product or service.Pricing simply means determining the price for the product or service (Ecological et al. , 1385: 1). Vaginal states that McDonald's in price marketing mix used different strategies for pricing in different countries. For example, it used strategies such as cost based on the target strategy, the ultimate cost plus a percentage of profit, or prestigious pricing. For example, a Big Mac in the United States is equivalent to 14 minutes work of a worker a day, but in a country li ke Nigeria it is equivalent to several hours of work (2001: 101 vaginal).Types of pricing methods in dealing with competitors The competitors may price their products in four ways: 1 . Pricing based on cooperation: the price is determined by cooperation and consensus with partners. This situation occurs mostly in competitive oligopolies markets. 2. Adaptive pricing: market leader and main shareholders determine the price, and the others price their products according to them. Opportunistic pricing: n some markets, when a supplier increases the price for its products, a rival that has good resources might not change the price of its product.Sometimes, in the case of the increase in prices by a producer, the rival increases the prices, but tries to offer more services to attract part of customers of the company which first increased prices. This method is called opportunistic pricing. 4. Punitive pricing: some suppliers who are able and good facilities, in order to eliminate smaller c ompetitors, lower prices for their products. Sometimes this method will result in removal of small suppliers from the market (Flask, 1386: 169).According to the arguments presented, the pricing strategy of a product, when the product is part of a group of products, has different characteristics. In this case, the organization considers overall prices of one group in order to maximize profits. The firms, after codifying pricing strategy, are faced with conditions in which they are compelled to reduce or increase prices, and marketers need to respond to the change in pricing strategies and develop other strategies.

First “Misleading” Impressions

Cypress Ranch High School Ms. Piotrowsky 3rd Period English K/Dual First â€Å"Misleading† Impression In Jane Austen’s Pride and Prejudice the most common and concurrent theme is probably the theme of first impression. The entire novel, from beginning to end, travels around conclusions made from first impressions and how, in cases, they are wrong. In fact, the first proposition for the title of the novel was First Impressions not Pride and Prejudice. As the theme of the novel progresses, characters realize that their conclusions made based on first impressions were flawed.As this happens, new relationships develop. Jane Austen even makes the reader believe or create its own first impressions only to later realize that they were wrong. During this time period, the idea of wealth and class was predominant among society; therefore, most first impressions were based on the amount of money a person had or on his/her ancestry. The main theme of first impressions goes around à ¢â‚¬Å"Elizabeth, the heroine, and Darcy, her eventual husband, the chief obstacle resides in the book’s original title: First Impressions. (Sherry, Pride and Prejudice limits of society) At the ball, Mr. Bingley encourages Mr. Darcy to dance with Elizabeth but he refuses by stating, â€Å"she is tolerable, but not handsome enough to tempt him† (Austen 13); and Elizabeth’s first impression about Mr. Darcy is that â€Å" he is proud, above his company, and above being pleased† (Austen 17). The reader understands that physical appearance is not the only factor that drives Mr. Darcy towards that opinion, but her lack of wealth and her vast family are. Throughout the novel the reader experiences realizations and transformations of views.At first Austen makes the reader create false impressions, just as the characters in the novel, only to later realize that the opinions the reader had about the characters were flawed. Many critics agree that â€Å"†¦In t his novel by Jane Austen, we don’t only see how first impressions affect relationships, but we also see how the characters in this story experience transformation through their experiences of first impressions, pride and prejudice. † (Stasio, An Evolutionary Approach to Jane Austen). Ironically enough, Elizabeth realizes â€Å"that they had entirely mistaken Mr.Darcy’s character† (Austen 219). What at first was a feeling of string repulsion towards one another slowly became a feeling of attraction. As the novel progresses, different events occur that come to the final transformation of Elizabeth’s first impressions. She learns through different sources that Mr. Darcy is not the man she believes him to be; and that most of the rumors she has heard (from Mr. Wickham) are twisted truths. At the end, as the final process of her realization, she says that â€Å"†¦Vanity, not love, has been my folly.Pleased with the preference of one, and offended b y the neglect of the other, on the very beginning of our acquaintance, I have courted prepossession [pride] and ignorance, and driven reason away where either were concerned. Till this moment, I never knew myself. † Austen contrasts the theme of first impression with the relationship that develops at the beginning of the novel between Mr. Bingley and Jane. She develops a relationship based â€Å"in a vision of love in which women and men care about each other with a passionate tenderness.Jane and Bingley have a natural compatibility for one another. † (Bonaparte, Conjecturing Possibilities) In this relationship, there are no feelings of avarice or greed because â€Å"It was generally evident, whenever they met, that he did admire her; and to her it was equally evident that Jane was yielding to the preference which she had begun to entertain for him from the first, and was in a way to be very much in love. † (Austen 22). Neither of them was worried with wealth, cl ass or family heritage. On the other hand, Mr. Bingley’s sister, Caroline, and his friend Mr.Darcy believe that Jane’s family was not high enough in the social ladder and therefore she did not deserve him. They even tried to intervene in their relationship by breaking them up, but at the end they end up marrying each other. There is no doubt that Jane Austen wanted to install a sense of realization regarding first and false impressions in the readers mind. Pride and Prejudice helps society understand how it behaves through real life examples developed by fictional characters such as Jane, Elizabeth, Mr. Darcy, etc.Pride and Prejudice is a sign of protest Austen uses to rebel against her society and its dependence on first impressions. She tries to make us understand that almost always first impressions are wrong. However, she is not implying that society should eliminate them from society, but rather undermine and challenge them because they are not entirely true. WORK S CITED Austen, Jane. Pride and Prejudice. 1813. New York: W. W. Norton, 2001 Bonaparte, Felicia. â€Å"CONJECTURING POSSIBILITIES: READING AND MISREADING TEXTS IN JANE AUSTEN'S PRIDE AND PREJUDICE. Pride and Prejudice. New York: W. W. Norton, 2001. Web. ;http://content. ebscohost. com/pdf10/pdf/2005/SNV/01Jun05/17682767. pdf? T=P;P=AN;K=17682767;S=R;D=a9h;EbscoContent=dGJyMNHr7ESep644v%2BbwOLCmr0mep7FSrqm4S7OWxWXS;ContentCustomer=dGJyMOzprk%2B2qLZNuePfgeyx44Dt6fIA;. Sherry, James. â€Å"Pride and Prejudice: Limits of Society. † Pride and Prejudice. New York: W. W. Norton, 2001. Web. ;http://content. ebscohost. com/pdf25_26/pdf/1979/SLT/01Sep79/4721658. pdf?T=P;P=AN;K=4721658;S=R;D=a9h;EbscoContent=dGJyMNHr7ESep644v%2BbwOLCmr0mep7FSrq64TbeWxWXS;ContentCustomer=dGJyMOzprk%2B2qLZNuePfgeyx44Dt6fIA;. Stasio, Michael J. â€Å"AN EVOLUTIONARY APPROACH TO JANE AUSTEN: PREHISTORIC PREFERENCES IN PRIDE AND PREJUDICE. † Pride and Prejudice. New York: W. W. Norton, 2001. Web. ;h ttp://content. ebscohost. com/pdf19_22/pdf/2007/SNV/01Jun07/25902589. pdf? T=P;P=AN;K=25902589;S=R;D=a9h;EbscoContent=dGJyMNHr7ESep644v%2BbwOLCmr0mep7BSs6u4SbOWxWXS;ContentCustomer=dGJyMOzprk%2B2qLZNuePfgeyx44Dt6fIA;.

Assignment 6 Essay Example | Topics and Well Written Essays - 750 words

Assignment 6 - Essay Example and Czech Republic, especially reinforced after 1993 ("U.S. Department of State," July 2009). Since Steve proposes to set up Pizza outlets at Czech, he must address issues related to their eating habits, and factors that would affect the customer services:- Czechs are primarily meat eaters; pork, beef and chicken based dishes are popular. Goose, rabbit, duck are found in many common dishes. Many of Europe's popular cakes and pastries have a Czech origin. From a marketing perspective, Chicago style Pizza would have to be positioned against the Czech's popular fried cheese. The cultural differences between U.S. and Czechs are addressable, and should not unduly hamper Steve's business prospects. As a marketing strategy, Steve may wish to explore a few possibilities, such as, to provide: The primary economical advantage to Steve would be the lower wage expectations by Czechs. Hofstede's four dimension indices (http://www.geert-hofstede.com/) can be used to evaluate the business climate at Czech:- Power Distance Index (PDI): This represents the extent to which inequality in society is endorsed by people. The PDI of Czech is 57, as against the U.S. which is 40. Steve can therefore use his positional power, and expect Czech employees to be more subservient than the U.S. counterparts. Individualism (IDV): This repr... As a marketing strategy, Steve may wish to explore a few possibilities, such as, to provide: Combo flavors - Chicago style pizza with Czech fried cheese. Differential discount pricing for kids and "generation-next", targeting young adults. Weekend packages for families with ambience as near as Czech cottages and summer houses. Sober, but caring hospitality. Q.2 What comparative advantages exist in the Czech Can Steve take advantage of these The primary economical advantage to Steve would be the lower wage expectations by Czechs. Hofstede's four dimension indices (http://www.geert-hofstede.com/) can be used to evaluate the business climate at Czech:- Power Distance Index (PDI): This represents the extent to which inequality in society is endorsed by people. The PDI of Czech is 57, as against the U.S. which is 40. Steve can therefore use his positional power, and expect Czech employees to be more subservient than the U.S. counterparts. Individualism (IDV): This represents the extent to which individuals are knit into tight groups, including extended family. A lower index indicates tight grouping, whereas, higher index reflects individualism. As against Czechs index of 58, the U.S. stands at 91. This means that relatively Czechs are more group (as well as, family) oriented. Steve can use this fact to market group discount pricing strategies on eateries. Steve should also use the advantage of knowing Czech culture for better market strategy. Masculinity (MAS): A higher index means assertive (masculine) behavior versus a lower index which indicates caring (feminine) traits. As against Czechs index of 57, the U.S. stands at 62. Although this is a marginal difference, yet it does indicate that Czechs would expect a

Music in Brazil Essay Example | Topics and Well Written Essays - 2000 words

Music in Brazil - Essay Example The French Revolution also had a significant impact on Brazilian music. Similarly, mines are another major influence in the evolution of Brazilian music. The music of Brazil appeared very limited as only very few compositions could be found in their original tradition. The authors were: Francisco Gomes da Rocha (1754-1808), Manuel Dias de Oliveira (1735-1813), Jose Joaquim Emerico Lobo de Mesquita (1746-1805) and Joao de Deus de Castro Lobo (1794-1830). The first reference to Brazilian music pertains to 1578 and is titled â€Å"Viagem a Terra do Brazil,† or the journey to the land of Brazil, composed by Jean De Lery. A major trend in the Brazilian music scenario was the prevalence of discrimination on the basis of religion, gender and socio-economic status. This trend also reflected on music education in the country and only a few children had studied music in Brazil. Thus, formal education in this fine art remained limited. Thus, most of the music derived from the informal le arning background and through traditions. The musical practices in Brazil developed into two distinct categories in the states of Para and Marahao. In the Brazilian tradition, children also enjoyed music as adult and they had songs on a wide variety of themes, during the Orphenonic movement in the 1940s. The songs, which were usually heard during many of the traditional celebrations, were sung by illiterate people from all the communities, thus adding up to the history of Brazilian music. The Principle Characteristics of Brazilian Music The history of music in Brazil began with the arrival of Portuguese and the Jesuits used choir groups in the church. As a result, music became more popular among common people. During those days, slavery was prevalent in the country and the children of slaves did not have the privilege of schooling. Hence, a wide gap came into existence between the musical practices of the rich and poor people in the earlier times. Music appeared to be a major discip line in Brazilian culture. Researchers from various places developed an interest in the musical practices by different communities, as well as the traditional institutions. Many educational institutions began publishing the material on music, which brought music practices by different communities in Brazil to the limelight. An irrefutable element in the Brazilian music is the strong influence of the Portuguese language. Besides, many African and native words also found their way into Brazilian music which contributed to the forging of an African rhythm, which rendered to the Brazilian music a more sensual and romantic style in its transformation. Brazilian music deploys a wide array of musical instruments in its composition. In the early days the composers mainly relied on drums and percussion, which was similar to the African Diaspora. Another significant influence was the Atabaques, which are narrowed drums of Africa, with their top covered by calf skin. These drums came in differ ent sizes, which were prominently used in the rituals in Brazil. Other instruments included bamboo, which is in the category of surdos, which meant deaf drums; Alfaias (rope-drums); Zabumbas which had a low sound with two heads; repiniques which were a high pitched drum; Pandeiros which were a single headed hand drums, and so many others. â€Å"In contrast to the economic inequality that historically pervaded Brazilian society,

Catholic Charities Essay Example | Topics and Well Written Essays - 1750 words - 1

Catholic Charities - Essay Example The paper "Catholic Charities" describes Cafod organization. Being a Catholic charity, it has some characteristics, which make it distinctive. It follows Catholic social teaching, which members look upon as authoritative, whether depending upon global statements made by the papacy, or by synods or national conferences of bishops. These are considered to require a response from the wider Catholic community as they put their faith into positive action. Although based upon unchanging principles, the seeking of justice for all for example. Cafod also allows itself to be affected in its decisions and actions by new ideas about such things as human rights, as set out for instance in the Universal Declaration of Human Rights as produced by the United Nations. It also responds to the changing world - new as well as long standing social, economic and political actualities. This includes such simple things as encouraging parishes and individual parishioners to use and promote Fair Trade goods. People can become a member of parliament correspondent – basically keeping their member of parliament informed about Cafod activities, campaigns and injustices that the organization is aware of. Catholics are also encouraged to leave legacies to the organization. Cafod personnel contribute to important reports which are produced, and which may and should lead to action on the part of governments, and even international organizations, such as that on Aids in Africa from Unaids Facts and Figures.

Is Obama's Health Care Reform Ethical Essay Example | Topics and Well Written Essays - 1250 words

Is Obama's Health Care Reform Ethical - Essay Example A recent study also revealed that in U.S., more than 44,800 excess deaths occur annually that can be associated with lack of insurance (Wilper et. al, 2009). These were the driving factors that led President Barak Obama to sign the new health care reform into law on March 23, 2010. President Obama’s health care reform was developed to achieve the following goals: To expand the population that receives health care coverage Expand the range of health care providers that consumers can choose from Improve access to health care specialists Improve the overall quality of health care services Provide more health care services Decrease the overall cost of health care services The new health care reform is estimated to reduce the number of uninsured in the country from 19% in 2010 to 8% by 2016 (International Insurance News, 2010). The provisions made in the legislation will be implemented in five phases over a period of four years. As I sat down to analyze this health care reform, I f ound that, although there are some important changes made in the reform, there are some disturbing issues as well. In the following pages, I will list the major features of the health care reform and state my position on it. Extend coverage through insurance mandate: The new legislation provides subsidies in insurance premiums and tax credits up to 35% of premiums for small businesses that employ less than 50 people to provide health care benefits. Those people who are not covered under Medicare or employer sponsored insurance will receive assistance through direct subsidies to purchase insurance through a new on-line exchange, an internet state run market place. Although at first glance, this appears to be a good change that should be implemented, there are specific aspects within the reform that is of great concern to me. The new reform supports abortion under health care, thereby directing federal funding towards abortion. Although on March 24th President Obama gave an executive order on abortion, it is insufficient to block federal funding of abortion under health care. Again, on July 29th , after the administration was exposed for having approved such funding in several states, the Obama administration released a regulation stating that elective abortions may not be covered in the high-risk pool programs. Under the new reform, $50 million have been allotted annually for school based health centers which can provide abortion services or contraceptives. Therefore, I feel that this reform is unethical since it promotes abortion and also directs federal money to do so. Guaranteed issue and individual mandate: Under the new law, health insurance will be made available to the 32 million uninsured Americans and insurance companies will be prohibited from denying coverage to people with pre-existing medical conditions. Insurance companies will also not be allowed to impose higher premiums, cost sharing, black-out periods or cancel policies for minor errors in ins urance application. I feel that this aspect of the reform will benefit a majority of the customers whose applications would otherwise be turned down by insurance companie

There has been much written about september 11 and many visual Essay

There has been much written about september 11 and many visual accounts of the events of that day. these articles present a diff - Essay Example As such, it is the hope of this author that the reader can come to a more informed and broad understanding with regards to the way in which individual integration of understanding concerning the events of September 11th is channeled into society via the viewpoints within these specific articles. The first article, â€Å"September 11th, 2001: Picturing Time† focuses upon the way in which photographers of the events were impacted by what they saw, the ways in which others were impacted by these images, and the response mechanisms that these custodians of history applied to the most horrific spectacle they had likely ever seen. The author focuses upon the way in which the photographers were floored by the gravity of it all; so much so that they went into something of an autopilot mode – snapping pictures without coming to a complete understanding or cognition of what was going on around them. An example of this is the fact that many of these photographers had no recollecti on of the film they had snapped until such a time as it was returned to them from the developers. In short, this particular article represents the objectivist standpoint; in that the individuals responsible for chronicling these events were merely aware of the component parts of September 11th without being aware of the overall emotional gravity they portended. Conversely, the second article, entitled, â€Å"The Call to Life†, views the events from a moral standpoint; choosing instead to focus upon the horror of the way in which the events of that day ushered in an increased need for â€Å"the great public good of civil peace†. The author goes so far as to provide the quote from an unnamed friend who states, â€Å"Now we know what government is for†. Additional inflammatory/emotional language such as â€Å"protecting the flock† and denoted the terrorists as â€Å"evildoers† helps to further the emotionally charged rhetoric that was so common as ang er reached a boiling point soon after the attacks that brought down the twin towers. Another element that is represented alongside this seeming â€Å"righteous indignation† is the element of fear that was so pervasive. This element of fear is aptly noted in the following quote: â€Å"My daughter and I found ourselves discussing the need for a family plan shouldthere be a biological or chemical attack†. Although seemingly incongruous with the time in which we live, the reality of the time in which the article was written was quite different. The final article, entitled â€Å"After the Fall†, is unique in that it does not focus upon emotion and/or objectivity alone; rather it combines these and discusses the way in which iconoclasm has come to define the twin towers and 9/11 itself. The twin towers, as the author discusses, were never much beloved in the NYC skyline; however, even if these buildings were not the most attractive in terms of their architecture, they dominated the NYC skyline and commanded attention. Yet, it took their collapse to make them truly universally appreciated. The author goes on to argue that individuals throughout the country have turned these buildings into something of a shrine and anthropomorphized them to hold almost human qualities. This is of course expected after an attack and does not surprise. In short,

Health care Information and resources Essay Example | Topics and Well Written Essays - 1000 words

Health care Information and resources - Essay Example mothers who may be at home with their young children, may go down this route as they have the time and resources to research for this alternative advice. Therefore, a 25 year old mother will have many other resources available to her if she is not satisfied with the treatment, or the results of the treatment that her 3 year old child is currently receiving from the family GP. The best way to obtain information on childhood eczema and to find out what different treatments are available if the individual is not satisfied with the treatment their child is receiving from their GP, in the World Wide Web. Here the parent can find numbers for helplines, such as the National Eczema Society (NES) and NHS direct and their official websites and suggestions for treatment, also on the internet the parent can find alternative treatments to those offered by their GP, from qualified complementary practitioners or advice from online forum from other parents, or natural alternative treatments. Â   The first two resources are from official websites, these are the National Eczema Society and NHS direct give medical advice given by dermatologists, GP’s who specialise in eczema and dermatology nurses (NES, 2009). However, the NES (2009) do also provide a fact sheet on complementary medicine. The NES (2009) is also written by people who have personal experience of eczema themselves, and is aimed sufferers and their carers. They advocate the use of emollients and topical corticosteroids, as the most effective treatments to control eczema, with advice on possible side-effects or adverse reactions to these treatments (NES, 2009). However, while they describe different types of eczema, it is then obviously down to the parent to try and understand what type of eczema their child may have. The NHS (2009) online advice is very similar to NES (2009) describing types of eczema and likely symptoms. They also give advice to treatments parents can use at home to help their child, and p ractical

Active Listening at a Parent-Teacher Association Meeting Essay

Active Listening at a Parent-Teacher Association Meeting - Essay Example For this particular meeting, the teacher's table was set off to a side of the room to hold the laptop and projector that would be used for the power point presentation later on. Anticipation built up as to who would be the speaker for the night as the parents and teachers began to trickle into the classroom. There were rumors that the school Principal, Ms Berry would be addressing the parents directly due to the need for financial pledges in the improvement of the private school facilities. I noticed that most of the parents seemed to have been coming in directly from work, some still dressed in their official uniforms or looking haggard as they ran from an office meeting to the PTA conference. I chose to attend this particular event because I knew that the people who would be in attendance would already be distracted by either their exhaustion from a busy day at the office or their desire to get home as soon as possible in order to attend to their household and parental duties. From what I observed of the attitude of the people gathered in that classroom that evening, they wanted to be anywhere but at the school at that very moment. It seemed obvious to anyone observing the group such as myself, that this was one group that was not in the mood to listen to anything the speaker of the night had to say. Once the school principal arrived, it became fairly obvious that the rumors were true and she would be taking to the stand in order to address the parents. Knowing very well that I would have to report about the meeting to my cousin upon her arrival, I began preparing myself to become an effective listener based upon the principles outlined in our book. DeVito clearly outlined the principles of listening within the pages of our textbook.